You love wonder women, we love wonder women, so here's our new column: Weekly Wonder Woman. It's a space for us to rave about an incredible female, a female like Taylor Swift. Yes, we're surprised by our inaugural WWW choice too. But, Swift, 25, did something extraordinary this week: she publicly subjugated Apple. In an open letter on Tumbler, entitled To Apple, Love Taylor, the country singer from Pennsylvania, took a mighty stand against Apple's unfair royalties deal. Here are our top three Swift Slam Dunks:
ONE 'I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service, I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.'
TWO 'These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.
THREE 'Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.'
What we love is Swift's eloquence, her power and her poise. Despite being a global superstar, it takes some guts to go public against Apple.
But it worked. Within hours of posting her letter, the tech giant tweeted that #AppleMusic would be changing its policy and paying artists for streaming their music, even during this summer's customer free trial period.
Last year Swift hit headlines for similar reasons. While she was promoting her new album 1989, which sold 1.287 million copies in its first week, Swift pulled her entire back catalogue from music streaming service Spotify. A distraught Spotify subsequently begged Swift to return with a 'we love you' playlist, whilst insisting that nearly 70 per cent of its revenue goes back to the music community.
If AppleGate wasn't enough for one week, last night Taylor Swift opened her UK tour. Rather predictably, the reviews are as sparkly and impassioned as the girl herself.