STYLE CRUSH: THE FOLD

So here's a funny story that you might not know about us: when we sat down to plan our book, we only had one major disagreement - and of all things, it was about clothes! Phanella struggled with the idea of having a Style chapter at all, and this became somewhat of a sticky issue, because anyone who knows Alice, will understand that she could never get involved in a project about women and work that didn't in some capacity at least, cover the issue of what we wear, and how clothes make us feel - not to mention, using your work wardrobe as an extra tool in your overall career armoury. 

Alice realised that she'd have to use a bit of Phanella's own advice to get her to realise the importance of clothes and careers - so she encouraged in Phanella some self-reflection. As delicately as she could, she probed Phanella - who is generally found in a sleek blend of Maje, J.Crew and Sandro - about how much she herself seemed to enjoy getting dressed for work, and that looking good had even, perhaps her benefitted her career too. Phanella (stylishly) nodded in agreement, and for those of you who have read the book will know (those who haven't, how could we miss this hyperlinked opportunity?) the Style chapter now sits happily after Networks and before Making It Right To The Top. 

After a little exploration, we ended up agreeing on the importance of a Style chapter but that doesn't mean we agree about how to shop! Obviously, we both graze in Zara because frankly who doesn't? But other than that, what we buy and where we buy it from, remains satisfyingly personal - and different. Phanella has an elegant, pulled together silhouette that includes a healthy splattering of leather trousers, chic knits and artfully chosen wrist bling, whilst Alice generally kicks around in baggy jeans, flouncy blouses and far too many pairs of trainers.

The point is, we all have a personal work style - and what we'd suggest to anyone who asked our style advice, is that it's worth dressing as authentically as you can - and by that we mean, to suit your own style and basically look like your self, whilst obviously taking style cues from those around you. And if in doubt, we always say notch up a bit - dress for the job you want, and all that. 

Which leads us neatly onto The Fold, our new style crush. From the outset, The Fold's neatly tailored dresses and chic, matching separates might seem a bit more Phanella in their outlook (honesty moment: we were both like kids in a sweet shop when we entered the showroom), but actually, Alice found plenty of great pieces (navy blazer alert) that enhance her more dressed down style. 

The clothes are fab - and not just that, they are all British made, reassuringly elegant and flattering and don't go out of fashion after one short season. Plus, The Fold's founder, Polly McMaster is an example of a woman who has changed careers, built up a new business from scratch, secured investment and all the while, remaining incredibly kind to boot. 

We are smitten - and this is not an ad by the way, so here is our edit of The Fold's best Spring pieces. Enjoy! 

Phanella wearing the Arlington dress, Alice in the EC1 Elgin blazer 

Phanella wearing the Arlington dress, Alice in the EC1 Elgin blazer 

Alice loving her Wooster blue shirt and Petersham skirt (now on sale....) 

Alice loving her Wooster blue shirt and Petersham skirt (now on sale....) 

Phanella loved this Claremont coat so much, she bought it! 

Phanella loved this Claremont coat so much, she bought it!